I began tailoring the first TORLAND jeans in my adopted home of Vienna in 2017. I used an old sewing machine in a small workshop in the 15th district to make them. I design the models myself, and partners in Turkey produce them according to Global Organic Textile Standards (GOTS) guidelines.
From the beginning, using organic cotton was a priority for me. The environmental impact of mass production due to fast fashion is alarming. That's why I focus on timeless designs and durability. TORLAND offers a repair service and recycles unwearable jeans in upcycling projects - that's what I call #SlowownFashion.
Since then, TORLAND has grown to include new designs, a team, and a store in Vienna that stocks sustainable clothing from partners.
Pictures:
left - me studying at ETH Zurich
right - me sewing the first TORLAND jeans
In 2017, in my adopted home of Vienna, I started sewing the first TORLAND jeans on my old sewing machine in a small workshop in the 15th district. Today I design the models myself, while partners in Turkey produce according to GOTS standards to ensure sustainable materials and fair working conditions.
Jeans made of organic cotton were a given for me from the beginning. The impact of mass production on the environment is alarming. That's why I focus on timeless designs and durability. We offer a repair service and recycle jeans that are no longer wearable in upcycling projects - we call this #SlowdownFashion .
TORLAND has grown since then, with new models, a team and two stores in Vienna, which also carry sustainable clothing from partners. The name TORLAND is a tribute to Nordic nature.
Pictures: Left - Sascha studying at ETH Zurich; Right - Sascha sewing his first pair of jeans.