My name is Sascha Hümbeli, and I spent my childhood in the idyllic nature of Sweden. Upon returning to Switzerland, I studied natural sciences and began a career in insurance. However, this distanced me more and more from my passions for nature and fashion.
I left the rat race of the insurance industry to realize my long awaited dream of creating a sustainable, fair jeans brand to help our planet.
Pictures:
left - the port city of Karlshamn in southern Sweden, where I grew up
right - me with my twin brother in a lupine field
I began tailoring the first TORLAND jeans in my adopted home of Vienna in 2017. I used an old sewing machine in a small workshop in the 15th district to make them. I design the models myself, and partners in Turkey produce them according to Global Organic Textile Standards (GOTS) guidelines.
From the beginning, using organic cotton was a priority for me. The environmental impact of mass production due to fast fashion is alarming. That's why I focus on timeless designs and durability. TORLAND offers a repair service and recycles unwearable jeans in upcycling projects - that's what I call #SlowownFashion.
Since then, TORLAND has grown to include new designs, a team, and a store in Vienna that stocks sustainable clothing from partners.
Pictures:
left - me studying at ETH Zurich
right - me sewing the first TORLAND jeans
In 2017, in my adopted home of Vienna, I started sewing the first TORLAND jeans on my old sewing machine in a small workshop in the 15th district. Today I design the models myself, while partners in Turkey produce according to GOTS standards to ensure sustainable materials and fair working conditions.
Jeans made of organic cotton were a given for me from the beginning. The impact of mass production on the environment is alarming. That's why I focus on timeless designs and durability. We offer a repair service and recycle jeans that are no longer wearable in upcycling projects - we call this #SlowdownFashion .
TORLAND has grown since then, with new models, a team and two stores in Vienna, which also carry sustainable clothing from partners. The name TORLAND is a tribute to Nordic nature.
Pictures: Left - Sascha studying at ETH Zurich; Right - Sascha sewing his first pair of jeans.
Since 2020, Claudia Widlhofer has supported me in management. She oversees the Vienna branch and is responsible for purchasing, human resources, and sales. I oversee design, production, and the online business. Our team includes store manager Fred Luamba Liyolo, temporary employee Gesine Kircher, and photographer Tina Janausek.
Since 2022, entrepreneurs Roman Hammerschmiedt and Jürgen Lang have also supported us. Roman owns several companies and is involved in developing innovative projects in the environmental sector. Jürgen is a management consultant who brings extensive experience in corporate finance and change management.
Picture: Claudia and I in front of the first TORLAND shop in Vienna (2020).
We produce sustainable jeans
Our jeans are made from natural fibers from organic farms, and they are free from harmful substances. Find out more about our production process.
We collect used jeans
At the end of their life cycle, we collect them to avoid waste. Learn more about our collection campaign.
We upcycle jeans
We use old jeans to make new products in social sewing workshops in Vienna. Learn more about our upcycling program.
We recycle jeans
Any remaining jeans are recycled to create new materials for our collections. Learn more about our recycling programm.
Do you want fast fashion to be a thing of the past?
Join us in our efforts to change the fashion industry for the better.
At TORLAND, we are committed on creating environmentally friendly, durable and recyclable clothing. The fashion industry produces 92 million tons of waste every year, primarily through fast fashion, and it pollutes the environment with toxic chemicals. It is time for a change. We call on the fashion industry to take responsibility and reduce environmental impact and improve working conditions.
In two video clips we take you to Izmir and show you where and how our Torland organic jeans are made.
Conventional jeans production places a heavy burden on the environment. At Torland, we protect natural resources.
More than 60 million people worldwide work in the textile industry and are often exposed to risks. There are other options.
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